ASSO initially called ASSO MARMITTE originally started out as a very small artisan business in 1963 with a focus on producing car exhausts. Back then ASSO parts were known for being better than other mass produced counterparts that led to steady and continuous growth. ASSO continued to invest in innovative technology and training for staff members and within a few years became one of the fastest growing businesses in the automotive aftermarket sector. Later in 1992 ASSO MARMITTE took another direction when the Valentini brothers set up a brand new production site, a warehouse and hired a team of specialists and managerial experts which were meant to prepare the business to take over the European market. That move led to making ASSO car parts the brand it is today.
While ASSO manufactures a number of aftermarket car parts for a variety of vehicles the company is best known for its high-quality exhausts and aftermarket spots parts. ASSO car parts are shown to last longer and in some case perform better than OEMs and manufacturer recommended parts. That said ASSO are still the choice for people who prefer performance at any price.